How much do you know about smoking bans? Answer these questions and find out.
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DID YOU KNOW?
Advertising in magazines with a lot of younger readers increased by 33% after the tobacco companies reached their agreement to stop advertising to youth.
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Do you feel like you’ve got a bull’s-eye on your forehead? Maybe you should. We all understand that tobacco companies are in business to sell tobacco. And in order to do that, they need to keep people smoking. One problem–people keep dying instead. Which means that tobacco companies need to find new smokers to stay in business. Guess who they’re targeting? “The base of our business is the high school student.” –Lorillard executive, 1978 “Today’s teenager is tomorrow’s…regular customer…” “Younger smokers are the only source of replacement smokers.” Read more tobacco company quotes. Still up to their old tricks In fact, recent research has found that:
And working on some new tricks too Not only are tobacco companies still targeting youth, they’re now aggressively targeting: Women (5)
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Minorities
- Eight out of 10 African American youth smokers smoke Newport brand cigarettes, a heavily advertised brand. (6) Mentholated cigarettes are also heavily marketed in African American communities.
- African American magazines, such as Ebony and Jet, contain more cigarette ads than publications such as People and Time. (6)
- American Indians/Alaska Natives are often directly targeted by the tobacco industry through sponsorships of cultural events, such as powwows and rodeos. (7). In addition, one cigarette brand, American Spirit™, depicts an American Indian on the package, and American Indian warriors in advertisements. (7)
- The Hispanic and Latino populations are directly targeted through brands with names such as Rio and Dorado. (8)
- Tobacco companies have contributed to schools, universities, and scholarship programs targeted to the Hispanic and Latino communities. (8)
- Asian populations are a key target population for the tobacco companies—over 300 million Chinese men smoke. (9)
Lesbian/Gay/Transgender Communities
- Evidence suggests that since the 1980s, the tobacco industry has targeted specific brands to the lesbian, gay, bisexual, and transgender population through outdoor advertising, ads in LGBT oriented magazines, nightclub sponsorships and promotional events, and event sponsorships. (10)
For more information on how the tobacco industry targets young people visit the Tobacco Free Kids Web site.
references | updated: 09.12.2007
references
- Campaign for Tobacco-Free Kids. Tobacco Marketing that Reaches Kids Point-of-Purchase Advertising and Promotions. Retrieved October 30, 2007 from http://tobaccofreekids.org/research/factsheets/pdf/0075.pdf.
- Campaign for Tobacco-Free Kids. Increased Cigarette Company Marketing Since the Master Settlement Agreement Went into Effect. Retrieved October 30, 2007 from http://tobaccofreekids.org/research/factsheets/pdf/0128.pdf.
- Campaign for Tobacco-Free Kids (n.d.) Retrieved September 26, 2007 from http://www.tobaccofreekids.org.
- Substance Abuse and Mental Health Services Administration. The National Survey on Drug Use and Health: 2005 Detailed Tables, Tobacco Brands. (PDF–124KB) Rockville, MD: Substance Abuse and Mental Health Services Administration, Office of Applied Studies; 2006 [cited 2006 Dec 13]. Available from: http://oas.samhsa.gov/nsduh/2k5nsduh/tabs/Sect7peTabs58to67.pdf.
- Campaign for Tobacco Free Kids. Tobacco Industry Targeting of Women and Girls. Retrieved October 29, 2007 from http://tobaccofreekids.org/research/factsheets/pdf/0138.pdf.
- Campaign for Tobacco Free Kids. Tobacco Company Marketing to African Americans. Retrieved October 30, 2007 from http://tobaccofreekids.org/research/factsheets/pdf/0208.pdf.
- CDC. 1998 Surgeon General’s Report - Tobacco Use Among U.S. Racial/Ethnic Minorities. Retrieved October 30, 2007 from http://www.cdc.gov/tobacco/data_statistics/sgr/sgr_1998/sgr-min-nat.htm.
- CDC. Fact Sheets. Hispanics and Tobacco. Retrieved October 30, 2007 from http://www.cdc.gov/tobacco/data_statistics/Factsheets/hispanics_tobacco.htm.
- American Lung Association. Smoking and Asian Americans/Pacific Islanders Fact Sheet. Retrieved October 30, 2007 from http://www.lungusa.org/site/pp.asp?c=dvLUK9O0E&b=36001#eleven American Legacy Foundation. Lesbian, Gay, Bisexual & Transgender Communities & Smoking. Retrieved October 30, 2007 from http://www.americanlegacy.org/PDF/LGBT_-_3_15_06.pdf.
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