You’re the target
Do you feel like you’ve got a target on your forehead? You should. Tobacco companies are in business to sell tobacco, and in order to do that, they need to keep people smoking. There’s just one problem—people keep dying instead. Which means that tobacco companies need to find new smokers to replace the ones who die. And there’s no mystery as to whom they are targeting. Tobacco insider memos prove that the tobacco industry has been targeting teens for decades.
click to read the memos
Still up to their old tricks
Even though tobacco companies agreed, in 1998, to stop marketing to youth, they’re still up to their old tricks. Because not only have they continued to target young people, now they’re aggressively targeting women, minorities, and the gay, lesbian and transgender communities too.
Targeting young people is bad enough, but the tobacco companies really know YOU. They specifically aim their advertising at certain groups that you may fall under:
1. Young women and teen girls
2. African Americans
3. American Indians/Alaska Natives
4. Hispanics and Latinos
5. Lesbians, gays, bisexuals and transgenders
For more information on how the tobacco industry targets young people, visit the Tobacco Free Kids Web site.
Big tobacco strategies
For years, the tobacco industry used five major strategies to promote tobacco use: sponsorship, point-of-purchase and promotional advertising, Internet sales and price discounts and product placement in movies. In anticipation of the changes brought about by the Family Smoking Prevention and Tobacco Control Act (FDA Bill) signed into law in 2009—including a ban on tobacco brand sponsorship of sporting or entertainment events, and a ban on using deceptive terms like “light” and “mild” to sell cigarettes, the industry has changed had to change some of their strategies, and has begun heavily promoting smokeless tobacco products as well. From 2006 to 2008, tobacco companies reduced their cigarette marketing expenditures from $12.5 billion to $9.9 billion, while doubling their smokeless tobacco advertising dollars from $258 million in 2005 to $547.9 million in 2008.
2. Point of purchase and promotional advertising
3. Internet sales and price discounts
4. Product placement in movies
For more information, go to the smoke free movies website