Movies in theaters delivered an estimated 44.5 billion tobacco impressions to U.S. audiences in the past eight years, including 2.4 billion to children 6-11 and 8.8 billion to teens 12-17. (1)
Take Action on Hollywood
Be an Advocate
Join tobacco control programs around the country who are joining together to call on these studios to stop promoting smoking and to stop doing Big Tobacco’s dirty work by voluntarily eliminating smoking from G, PG, and PG-13 movies. These studios have the power and ability to do this. Disney is doing it! Their action will send a clear message to the Motion Picture Association of America that there should be no smoking in youth rated movies. Work together to accomplish the mission:
Increase awareness among young people, community, leaders and the entertainment industry regarding the real impact of tobacco promotion in G, PG and PG-13 movies.
Decrease social acceptability of tobacco use and tobacco product placement in G, PG and PG-13 movies
Mobilize tobacco control programs in other states and counties to oppose tobacco promotion in G, PG and PG-13 movies
Voice your opinion
Do you think promoting smoking in the movies is garbage? Why not write to movie studios to urge them to leave cigarettes out of their movies? Or contact movie theaters and video retailers to let your favorite movie star know how you feel? Here are some ways you can act now.
Know your movies Find out how the top movies rate when it comes to smoking.